US$10,000!! – That’s Latest Offer Price From This Airline For Your Seat
United Airlines is still facing its biggest nightmare after the
violent dragging of 69-year-old Dr. David Dao from United Express Flight 3411.
After suffering multiple injuries – including a concussion – as he was
forcefully removed from plane, Mr. David has become a “poster child” for
passenger mistreatment. His lawyer said he will need reconstructive surgery.
David lost two teeth on top of a broken nose. His lawyer said
his client will be suing United Airlines and the city of Chicago, which employs
the officers who were seen on video pulling Dao out of his seat and dragging
him off a Louisville-bound flight. The airline is being accused by people
around the world of racially profiling David Dao while the police is slapped
with abuse of force accusation.
United Airlines - David Dao Violently Dragged and Bloodied
Due to the impact of the screw-up, the fiasco has become a
scandal. There’s little doubt United is the guilty party and chances are they
would unleash whatever weapons they have in their arsenal to try to get David
Dao to accept compensation – and hope the case will go away. United will try
not to drag the case to court – for obvious reason.
United’s misfortune and mistreatment has raised tons of eyebrows
in the airline industry. They’ve learned valuable lessons from United’s
scandal. As a start, airlines learn that while they can deny boarding to
passengers if the flight is oversold, they must do so “before” passengers are
allowed to board a flight, not “after”, as in the case of David Dao.
Overbooking – Deny Boarding At Gate, Not After Boarded Plane
In the case of Mr. Dao, he wasn’t denied boarding – he had
already boarded the plane. After a passenger boarded a flight, he or she has
the right to remain seated no matter what, or he or she can do a David Dao
stunt and sue the airlines. Secondly, the airline industry learns that it
always pays to be honest lest they prefer risking a public relations nightmare
at a later stage.
United had lied about Flight 3411 being overbooked – it
flip-flopped later admitting there “wasn’t any overbooking” in the first place,
providing another reason for lawsuits. United’s biggest mistake was it had
chosen to not only violently dragged David Dao off the plane, it did so
(bumping four passengers) in order to make room for their own crew.
United Airlines Flight 3411 - Chinese Man David Dao Dragged and
Bloodied
In short, if an airline wants to bump you from the aircraft, it
must deny you boarding. If you’re allowed to board and if you’re injured, or
dragged off the airplane, or falsely arrested, you can sue. Three officers from
the Chicago Department of Aviation have been put on leave pending an
investigation of the incident, making David Dao’s lawsuits even stronger.
Learning its bitter and expensive lessons, United Airlines on
Friday changed its policy to require travelling employees to book a flight at
least 60 minutes before departure. Had the rule been in place, United Express
Flight 3411 still would have been overbooked by four seats, but at least United
employees could have dealt with the situation in the gate area instead of on
the plane.
United Airlines - Boycott
Besides being a racist, the way United Airlines handled David
Dao also exposed its corporate culture whereby the airline has long “bullied”
passengers. Not only United Airlines (and perhaps other airlines too) adopts a
racist and bully culture, the airline is also quite cheapskate. The situation
could have been avoided if United had simply upped their offer to volunteers.
United initially offered US$400, and increased to US$800 travel
vouchers and a hotel stay, for volunteers to give up their seats to four United
employees who needed to be in Louisville on Monday for a flight. When David Dao
refused the offer, there would surely be other takers if United had simply
upped their offer to perhaps US$1,600, or even US$3,200 for that matter.
US Dollar 10000
Now, taking the cue from United Airlines’ screw-up, Delta Air
Lines is rubbing salt into the wound when it announced on Friday that its
employees are given the power to offer customers almost US$10,000 (£7,973;
€9,414; RM44,032) in compensation to give up seats on overbooked flights. In a
way, Delta is taking advantage of the crisis to say they’re better, more caring
and more proactive.
In an internal memo, Delta said gate agents can now offer up to
US$2,000 (up from a previous maximum of US$800) and supervisors can offer up to
US$9,950 (up from US$1,350). Last year Delta successfully bumped more
passengers than any other U.S. airline, partly because it was generous enough
to pay more than most of the other airlines.
Delta Air Lines Airlines
Delta said to staff – “To reinforce our commitment to our agents
and their ability to care for our customers, we will be increasing the maximum
allowable compensations limit for voluntary denied boardings (VDBs)
systemwide.” However, Delta said its best practices included that staff “start
at a lower compensation and increase, if necessary.”
If Delta paid US$9,950 to every person it bumped involuntarily
last year, that would total US$12 million. Still, the money was like loose
change considering Delta earned nearly US$4.4 billion in net profit last year.
American Airlines, on the other hand, updated its rules to say that no
passenger who has boarded the plane will be removed to give the seat to someone
else.
Delta Air Lines Airlines - Tag
Government data shows that in 2015 and 2016, Delta paid an
average of US$1,118 in compensation for every passenger that it denied a seat.
Southwest Airlines paid US$758, United US$565, and American Airlines US$554.
Ross Aimer, a retired United pilot said – “If you offer enough money, even the
guy going to a funeral will sell his seat.”
When asked, United Airlines said they’re still reviewing its
compensation policies, despite David Dao’s case, suggesting that the airline
doesn’t care about customers at all. Even if United adopts Delta’s generous
compensation plan – paying US$9,950 to every person it bumped involuntarily –
the airline would still have lots of money left considering the airline earned
US$2.3 billion in 2016.